Growth in Business, the Business Accelerator Programme

Part of the Full Column Leadership and Management Series, the Business Accelerator Programme has been engineered to achieve three major goals:

Transform the manager into an inspirational leader
Improve human resource management & productivity
Substantially Increase business revenue

The Business Accelerator is a bespoke programme which begins with a detailed Business Diagnostic Assessment.

Business Diagnostic Assessment (BDA)

The BDA investigates all aspects of the business which influence:

Productivity
Management techniques
Human resources
information management
Customer service
Sales
Marketing

Following the BDA, we engineer a business development plan with short, medium and long term business goals.

As a minimum the Business Accelerator Programme includes:

Business Diagnostic Assessment
Mega-Manager Training Course
Written business development plan

Any additional training or marketing initiatives which are undertaken will be charged as extra by agreement following the BDA and written business development report.

Business Development

Business development involves evaluating the business and then helping it to realise its full potential. An organisation aiming to withstand competitors never stops business development, but engages in it as an ongoing cyclical process. The specialist area of business development comprises many techniques and responsibilities which aim at:

Winning new customers or clients
Penetrating deeper into existing markets.
Diversifying into new markets

Techniques used include:

Assessment of marketing opportunities and target markets
Intelligence gathering on customers and competitors
Generating leads for possible sales
Advising on, drafting and enforcing sales policies and processes
Follow-up sales activity
Formal proposal or presentation management and writing
Pitch and presentation rehearsals/role play
Business model design

Small to medium-sized companies often do not establish procedures for business development, they relying on their existing contacts and hope that somehow new business will come to them. Such thinking can have significant negative impact when there are no new sales in the pipeline.

The "pipeline" refers to flow of potential clients (prospects) which a company has started developing.

Businesses usually support sales pipelines with some kind of Customer Relationship Management (CRM) tool. Business development specialists manage and analyse data to produce sales intelligence information. Such Sales Intelligence could include:

Reasons for wins/losses
Progress of opportunities in relation to the sales process
Conversion rates
Top performing salespeople
Top performing sales channels
Top performing products or services

How Much Does the Business Accelerator Programme Cost

The Business Accelerator Programme costs £3,500.00 excluding VAT. Payable in advance.

This includes 3* Site visits:

Carry out the business diagnostic assessment
Present the business development plan
Present the Mega-Manager course

Included in the programme is a complete set of HR documents including staff contracts, employee handbook, recruitment documents, performance appraisal system, training needs analysis system.